Armica, a Detroit native, is a seasoned professional in the sports industry with over two decades of experience. She holds a Bachelor of Science in Sports Management with a minor in Sports Marketing from Kennesaw State University and a Master of Science in Education in Sports Administration from the University of Miami. Currently, she is pursuing a Doctor of Education (Ed.D) in Applied Learning Sciences at the University of Miami, further expanding her expertise.
As the Founder of ATB Sports and Entertainment Group, Armica specializes in working with professional athletes, guiding them in their philanthropic efforts and developing impactful charitable giving strategies. With her extensive experience, she understands the unique needs and demands of high-net-worth, high-profile individuals, ensuring tailored solutions that align with their goals.
Armica’s commitment to community and passion for helping others drive her dedication to creating meaningful initiatives for her clients. Her professional affiliations include the North American Society of Sports Management, the Sports Marketing Association, and Delta Sigma Theta Sorority, Inc., reflecting her broad network and active engagement in the industry.